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autoviva2014-07-25 10:41:27

Aston Martin brings back Lagonda nameplate

New supersedan will have a limited production sold exclusively in Middle East

 
 
Slideshow
The new Lagonda will reach the market in 2015 and will only be available for customers who are invited

Aston MartinAston MartinAston MartinUnited Kingdom, 1914 > present62 models
1872 photos
24 videos
just revived the Lagonda nameplate, a designation with a lot of tradition within the British luxury brand. But, contrary to what many would think, Aston is yet to launch its SUV model, since the new Lagonda is a limited edition super-sedan.

Thought for the Middle East market, the new Lagonda will reach the market in 2015 and will only be available for customers who are invited.

The overall design is inspired by the original Lagonda designed by William Towns and released in 1976, but also includes details of custom-made vehicles, such as the CC100 SpeedsterCC100 Speedster ConceptAston Martin CC100 Speeds...United Kingdom, 2013 > 2013, constructed by 'Q by Aston Martin' division.

Despite not having been revealed it is believed that the production model will get the 5.9-liter V12 engine from the Rapide SRapide SAston Martin Rapide SUnited Kingdom, 2013 > 200010 photos
1 video
. In the case of the top-end version of the Rapide, the engine has an output of 558hp and torque of 620Nm which allows the vehicle to reach 100km/h in 4.9 seconds and a top speed of 306km/h.

The rear-wheel drive vehicle should be combined with an automatic six-speed ZF transmission.

The uniqueness of the new Aston Martin Lagonda begins immediately by customers only being able to purchase one unit after an invitation by the brand itself. The price has not yet been disclosed but it should make it even more unique, but one thing Aston Martin assures it "will be compatible with the exclusivity, quality and nature of the luxury car."

According to Aston Martin Design Director, Marek Reichman, the new Lagonda "as their exclusive brethren One-77One-77Aston Martin One-77United Kingdom, 2009 > 20125 photos
and V12 ZagatoV12 ZagatoAston Martin V12 ZagatoUnited Kingdom, 2011 > present19 photos
1 video
was created as a piece of exceptional automobile art."

Aston Martin tried to give the new Lagonda the same innovative spirit of his ancestor. At launch in 1976, the LagondaLagonda Gen.1Aston Martin Lagonda Gen.1United Kingdom, 1974 > 19903 versions
6 photos
was distinguished themselves, among other things, the use of advanced technology, including LED panels. The new Lagonda also makes use of modern innovations, such as the use of carbon fiber in the outer panels.

Each Lagonda will be hand-built at the Aston Martin factory in Gaydon, in a building that was previously used for the production of the One-77 supercar.

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