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Christopher Bruce2012-08-31 17:45:12

Buyers Prefer Earth Tones Because They Show Comfort

 
 
Slideshow
The German makers seem especially fond of the earth tones

White has become the most popular car color for luxury cars in the US. It used to be considered a color for boring cars and appliances, but according to Sandy McGill, BMWBMWBMWGermany, 1918 > present87 models
8471 photos
43 videos
Designworks' lead designer in color, Apple changed that when it began releasing all of its white consumer electronics. The problem is that white cars are difficult to keep clean. 

However, according to BASF the colors of the future are earth tones like brown, copper, dark green and dark blue. Dark oranges might even see resurgence. Color experts say that these colors communicate nature and comfort. Blue is associated with the sky and the sea; orange comes from the autumn. 

Brown hues might be the really popular upcoming color. It is meant to show comfort and warmth like from coffee, leather, cigars or chocolate. It can also show longevity like in the color of wood.

"There are signs from automakers and consumers that the desire for more color on the roads is continuing. We will be tapping into further color spaces, such as bronzes and emeralds. The continued high value assigned to the notion of ecology may now again be signified by the color green," said Mark Gutjahr, Head of Design for BASF in Europe.

PorschePorschePorscheGermany, 1931 > present43 models
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, BMW, MercedesMercedes-BenzMercedes-BenzGermany, 1924 > present197 models
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, FordFordFordUnited States of America, 1903 > present92 models
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all offer cars in brown. 

The earth tones were popular in 70s during the malaise era but for completely different reasons. Then it was as camouflage. Earth tones were meant to blend in with the surroundings and not get the driver noticed. 

There is a downside to the popularity of earth tones. Oftentimes they are difficult to see. In 2004, the American Automobile Association said: "brown, black, and green cars [are] roughly twice as likely as white cars to be involved in crashes resulting in serious injury."

"Although popular staple colors such as silver, black and white make up approximately 50 to 80 percent of current production, there is a rich diversity of potential shades that is returning to the market. The increasing inclination of society to celebrate beauty in earth tones and more traditional green and blue hues is the basis for this trend," said Paul Czornij, Technical Manager at BASF.

In China, BASF says that brown, gold and grey are already the most popular colors. Gold and copper hues are meant to show wealth. 

Source: Yahoo Autos

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