Caterham Wants to Boost Sales to 10,000 by 2020

CaterhamCaterhamUnited Kingdom, 1973 > present9 models
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has set a goal to increase sales to 10,000 car a year or more by 2020, and it plans to do it by adding more accessible models. Owner Tony Fernandes had already said that PorschePorscheGermany, 1931 > present43 models
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is the company's model for the future. 

The first step of this growth is the platform that it is co-developing with RenaultRenaultFrance, 1898 > present189 models
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for the future AlpineAlpineFrance, 1955 > 199414 models
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. Under their contract, Caterham can use the platform to develop its own cars as well. While the new car will share a platform, each company's version will have its own styling. Caterham is benchmarking the Audi TTAudi TT Gen.2Germany, 2006 > 201480 versions
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and Porsche BoxsterPontiac G8United States of America, 2007 > present5 versions
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as the car's competitor. 

“Anyone can see that a company making nothing but two-seaters can’t hope to be very successful at present. Our cars will have other body styles. Our plan is to use Tony Fernandes’ contacts in Asia to sell cars into a specialist market that is expanding fast," said CEO Mike Gascoyne. 

Caterham wants to build a successful car brand that it can use to fund its Formula 1 team that will market its car brand. It is similar to the way that FerrariFerrariItaly, 1947 > present233 models
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and more recently McLarenMcLarenUnited Kingdom, 1963 > present92 models
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have created the cache for their road cars by racing. 

Source: Autocar