Fiat Planning No More Variants for 500 Range

FiatFiatItaly, 1899 > present159 models
4864 photos
35 videos
say that it is down creating variations on the 500Fiat 500 (modern)Italy, 2007 > present240 versions
581 photos
7 videos
, and the 500X crossover will be the final one for the near future. Instead, Fiat will begin building new variants of the PandaFiat Panda Gen.3Italy, 2011 > present24 versions
95 photos
1 video
. 

Fiat is concerned that it could be harming the brand image of the 500 by having so many variants, which includes the standard carFiat 500 1.2 GQItaly, 2013 > present4 photos
, convertibleFiat 500C TwinAir DualogicItaly, 2010 > present3 photos
, 500LFiat 500L Trekking 1.4 Tw...Italy, 2013 > present5 photos
and the AbarthAbarth 500 (modern)Italy, 2007 > present59 versions
146 photos
3 videos
versions. It is also planning the 500XL, which will be a seven-seat version of the 500L.

“We’re talking about a few models with 500 that leverage on the asset, not several. Mini is a brand, 500 isn’t. Fiat is the brand so the 500 does not need to be. There is a limit," said Fiat Brand Chief Gianluca Italia.

The Panda will be the brand's next focus and be marketed as a more utilitarian brand. 

“Whatever we do with the Panda, it will always remain functional and accessible,” said Italia.

Among the likely variants will be a second generation of the Panda 100hpFiat PandaItaly, 2006 > present2 photos
. 

Source: Autocar