Fiat Using Chrysler for Maserati Makeover

Sergio Marchionne wants MaseratiMaseratiItaly, 1914 > present62 models
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7 videos
to be stiffer competition against the German luxury automakers, but he has a rather odd strategy to do it. The upcoming QuattroporteMaserati QuattroporteItaly, 1963 > present6 series
48 versions
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that will be revealed at the North American International Auto Show will use a modified Chrysler 300Chrysler 300 (modern) Gen.2United States of America, 2011 > present11 versions
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chassis with a modified ChryslerChryslerUnited States of America, 1925 > present70 models
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engine. The goal is to get Maserati to 50,000 annual sales. 

The next Quattroporte will use a modified platform from the Chrysler 300, and its base engine will use the engine block from the Chrysler Pentastar V6. The 3.0-liter, twin-turbocharged V6 will produce 404hp and 406lb-ft of torque and be built at the FerrariFerrariItaly, 1947 > present233 models
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factory in Maranello. Prices will start at about €150,000. The other engine will be a turbocharged 3.8-liter V8 with 523hp and 479lb-ft. Maserati will aim it against the BMW 7 SeriesBMW 7 Series Gen.5Germany, 2009 > present50 versions
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and Porsche PanameraPorsche Panamera Gen.1 [970]Germany, 2009 > present31 versions
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. 

Fiat's plan for Maserati is to invest €1.2 billion into the company and will borrow technology from Chrysler. It also plans to offer more Maseratis through select Chrysler dealers in the US. It hopes to double worldwide Quattroporte sales from 4,700 cars so far this year to 13,000 cars in 2013. Fiat hopes that using Chrysler platforms and some dealers will allow Maserati to grow while keeping investment down. 

After the Quattroporte, Maserati will add three other new models through 2015. One of these will be the GhibliMaserati Ghibli Gen.2Italy, 1992 > 19973 versions
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mid-size sedan and KubangMaserati KubangItaly, 2003 > present2 photos
SUV. The final car has not been announced yet.  The Kubang uses the same platform as the Jeep Grand CherokeeJeep Grand Cherokee Gen.4United States of America, 2010 > present57 versions
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, and the Ghibli will also likely use Chrysler components.

Source: Automotive News Europe