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news

Christopher Bruce2012-05-06 12:58:32

First Stand-Alone AMG Dealer Opened in Beijing

 
 
Slideshow
AMG plans on using the dealer for future Chinese market launches

MercedesMercedes-BenzMercedes-BenzGermany, 1924 > present197 models
9852 photos
33 videos
has opened its first AMGAMGAMGGermany, 1966 > present17 models
103 photos
only dealer in the world in Beijing, China. It also gave the G63 AMGG 63 AMGMercedes-Benz G 63 AMGGermany, 2012 > present5 photos
1 video
its world premiere at the dealer on April 22, 2012. 

AMG has 195 other exclusive dealers in 18 countries, but the one in Beijing is the only one not connected to a Mercedes dealer. It offers two stories with a total of 381m² of floor space. Not only does the center offer cars, but interested buyers can buy clothing, inquire about the AMG Driving Academy or go to the AMG Performance Center to personalize their car. 

The new store will act as an example for future "stand-alone" Performance Centers which are planned for other metropolis”, says Ola Källenius, chairman of the Board of Management of Mercedes-AMG GmbH.

AMG plans to use the store for market launches, press conferences and VIP events. The center has a staging window with a turntable to present cars.

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