Jaguar Mocks Mercedes' Magic Body Control in New Ad

A few months ago MercedesMercedes-BenzGermany, 1924 > present197 models
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33 videos
released an ad where it used chickens to illustrate its Magic Body Control suspension system that is able to detect the road ahead using cameras and adapt the suspension as needed. Now, JaguarJaguarUnited Kingdom, 1922 > present53 models
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16 videos
is taking them on directly in its latest video online. 

The original Mercedes ad had a man in white gloves moving a chicken around to disco music while its head stayed still.

Jaguar's version starts exactly the same way but diverges quickly from there. 

As Jaguar attempts to take a larger bite of the luxury car market, expect to see it taking on its rivals head-on more often.

The Jaguar video is the first one below, and the original Mercedes ad is below it.