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Mitsubishi Says It Won't Become Like Suzuki in the US

Mitsubishi Hopes the Outlander Sport will bring it back from the brink in the US

MitsubishiMitsubishiJapan, 1917 > present72 models
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says that it has instituted a plan that it will keep it from leaving the US market like SuzukiSuzukiJapan, 1909 > present47 models
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did last week, but the company has no plans to do so. President Osamu Masuko has a plan to bring the company back from the brink in the US.

"We have no intention whatsoever of withdrawing from the U.S. market. The U.S. market is a very important market," said Masuko.

Currently, Mitsubishi offers four cars in the US and holds 0.4% of the US car market. Sales are down 29% for the year. It has sold about 55,000 vehicles in the US so far this year.

Masuko's plan is to add the Outlander SportMitsubishi Outlander Gen.3Japan, 2013 > present27 versions
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crossover and MirageMitsubishi Mirage Gen.5Japan, 1997 > 20027 versions
next year and the Outlander plug-in in 2014. The company hopes to increase sales 45% in the next fiscal year to 80,000 cars. By 2014, he wants to increase sales to 100,000 a year.

The Outlander Sport will be built at the company's Illinois factory, and the Mirage will be imported from Thailand.

"What we have to do is to provide these dealers with attractive products. If you don't provide dealers attractive products, they are not going to invest in their dealerships," said Masuko.

He has appointed Gayu Uesugi as the new North American boss of Mitsubishi. Uesugi was formerly head of product development globally for Mitsubishi.

Through the 70s, 80s and a portion of the 90s, Mitsubishi enjoyed strong sales and popularity in the US. In 1971, 15% of the company was sold to ChryslerChryslerUnited States of America, 1925 > present70 models
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to create a tie between them. The same year, Chrysler began rebadging the Mitsubishi Colt GalantSeat ArosaSpain, 1997 > 20052 versions
at the Dodge Colt and selling it in the US. Chrysler added more rebadged Mitsubishi models, and Mitsubishi did not enter the US market officially until 1982. In 1986, the two companies broke ground on a shared factory in Illinois. Since the mid 90s in the US, the company has failed to introduce new products that interest buyers and has fallen to its current poor state.