Opel Adam Begins Production in Eisenach with 16,000 Pre-orders

OpelOpelGermany, 1863 > present85 models
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has begun building its AdamOpel ADAM Gen.1Germany, 2012 > present25 versions
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sub-compact in Eisenach and already has 16,000 pre-orders. Sales are officially scheduled to begin on January 19. 

“This is a special moment for Eisenach and for the entire company. The Adam is bold, innovative and versatile, and thus embodies the pioneering spirit that is moving Opel into a new era,” says Steve Girsky, GM Europe President.

Building the car in Eisenach meant a €190 million investment in improvements to the factory. This was mostly because of the vast number of accessories and options on the Adam. Opel estimates there are 61,000 ways to outfit the exterior and 82,000 ways to outfit the interior. Buyers who order their cars are almost assured to get a unique vehicle. 

The Adam is being built on the same assembly line as the CorsaOpel Corsa Gen.4 [D]Germany, 2006 > present222 versions
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. It uses the Corsa platform and some of the Corsa's engines. The upgrades to the assembly line allow the cars to be pulled off the line for all of the bespoke pieces to be added. 

During the Adam's development, there were plans to build an electric version of the car, but those plans were scrapped due to price and sales potential. 

Opel will also build a version of the Adam certified for FIA R2 rallying and hold a spec rallying series in Germany.