Porsche Reports Best Fiscal Year Ever in 2012

PorschePorscheGermany, 1931 > present43 models
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reported its 2012 fiscal results with record sales and earnings. It sold 143,096 cars, up 22%, revenue was up 27% to €13.9 billion and operating profit was up 19% to €2.44 billion. It also has new record employee levels with 17,502 workers, up 14.3%.  

"2012 was the most successful year in the history of our company. The success that Porsche enjoys in the marketplace can be attributed very largely to our attractive product portfolio. We further enhanced this last year with the addition of several new, fascinating sports car models," said Porsche Chairman Matthias Müller.

Porsche has among the highest return on sales in the industry. It makes an 18% profit on the average car sold. 

Porsche paid off a significant amount of its debt during the year. It went from €2.58 billion of debt at the beginning of the financial period to €1.87 billion as of December 2012.

Porsche's best selling model is still the CayennePorsche Cayenne Gen.2Germany, 2010 > 201727 versions
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with 77,822 cars sold, which was a 30% increase over the 59,873 cars sold in the previous year. The 911Porsche 911 Gen.6 [991 Series]Germany, 2011 > present110 versions
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saw the biggest percentage increase in sales. It sold 26,203 of them, up 48.8% from the 17,607 sold last year. The PanameraPorsche Panamera Gen.1 [970]Germany, 2009 > present31 versions
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actually saw a slight decrease in sales. It sold 27,331 cars, down 3.1% from the 28,218 cars sold last year. 

Sales saw the biggest increase in North America, regionally. It sold 39,192 cars there, up 34%. China is its second largest market with 33,590 sales, up 32%. Sales in Europe, excluding Germany, were up 8% to 31,094 cars. In Germany sales were up 16% to 16,090 cars. In the rest of the world, sales were up 19% to 23,120 cars.