UK Women More Impressed by a Well Serviced Car Than a Fast Car

UK research firm ICM Research surveyed 2017 adults in the UK and found that 52% of women surveyed said that they were most impressed by a man with a well-maintained car. The survey was sponsored by UK car service business Kwik Fit. 

Maintenance preferance

© photo by ICM Research, licence: Attribution

The survey also found that 5% of the women surveyed said that speed was most impressive by a fast car, and 12% are most impressed by an expensive car.

The women most impressed by speed peaks at over 10% for women 18-25 but falls quickly as they age. The complete opposite is true for those impressed by maintenance. It starts between 20% and 30% for woman 18-25 and rises steadily to nearly 80% for women over 65. 

Cleanliness plays less of a factor, though. Fourteen percent said that a clean interior was most important, and just 4% said that the exterior cleanliness was most important. 

Speed preference

© photo by ICM Research, licence: Attribution

The survey also looked at men, but the opinions of men and women tended to be similar. Men though value an expensive looking car significantly more than women, 12% for women versus 20% for men. Men care slightly less for a clean interior, 14% for women versus 9% for men. Finally, men also care slightly less about a well-maintained car, 52% for women versus 42% for men.