VW Launches iOS App to Promote "Think Blue" Strategy

VolkswagenVolkswagenGermany, 1938 > present98 models
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has been among the leaders in creating applications to promote its cars. It has created iOS apps for the PoloVolkswagen Polo Gen.5Germany, 2009 > present247 versions
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, SciroccoVolkswagen Scirocco (Modern) Gen.1Germany, 2008 > present55 versions
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, TouaregVolkswagen Touareg Gen.2Germany, 2009 > present50 versions
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, two for the GTI and now a new one for Bluemotion vehicles, specifically the PassatVolkswagen Passat Gen.7 [B7]Germany, 2011 > 2014115 versions
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and Polo. The app called "Think Blue. World Championship" is available for the iPad, iPhone and on Facebook. The game will culminate in a world championship for the top 20 players to drive from Los Angeles to San Francisco with the best fuel economy. 

The app challenges players to get the best fuel economy possible in either a Passat for Polo. Until September 16, players will be competing worldwide. After that, top players will be separated by region to find the best player. From there the top 20 worldwide will go to Los Angeles to take on the real world fuel economy challenge from November 24 to 28. 

"The Volkswagen fuel saving championship shows that environmentally aware driving is just as challenging as any other driving competition – but much better for the environment. The game combines the online activation of participants with national and international events," said Luca de Meo, head of marketing at Volkswagen brand. 

VW's "Think Blue" is its attempt to produce more sustainable cars and being environmentally friendly. It combines technologies in its cars, cleaner production processes, alternative powertrains; VW is trying to make its vehicle production 25% cleaner by 2018. 

The app is available for download from the iOS store or on VW's Facebook page.