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The enduring reputation that Pierce-Arrow enjoys today owes no small credit to the systematic approach of its entry into the fledgling automobile business at the dawn of the 20th century. Investigations into horseless carriages progressed from steam to internal-combustion engines, with Pierce’s final choice being made clear in January 1901, when David Fergusson was hired to lead the company’s gasoline-powered design work.
The first cars to carry the Pierce-Arrow name included the company’s first six-cylinder engines, which were rated at 36, 48, and 60 horsepower. By 1910, only sixes were built, setting the precedent for all subsequent Pierce-Arrows until the eight-cylinder engine debuted for 1929. In 1913, Herbert Dawley, who oversaw Pierce-Arrow design since 1907, patented the signature Pierce-Arrow headlight design, which integrated the headlights with the front fenders.
The Pierce-Arrow sixes featured cylinders that were cast...
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