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Mazda has unveiled at the 2010 Australian International Motor Show in Sydney the All-New BT-50, a new small-sized pickup which is supposed to give the brand a new direction in the utility segment.
As an “Active lifestyle vehicle,” the BT-50 was developed to extend the appeal of a utility vehicle from traditional business users to a wide range of customers, including families and pleasure-seekers. The result is a utility vehicle that is comfortable, offers high quality interior; a smooth ride with the feel of a passenger car, sporty and responsive driving dynamics and finally environmental and safety performance.
In terms of exterior design the BT-50 can be identified by its dynamic wedge-shaped proportions. Trying to get away from the conventional boxy image of a utility, Mazda gave the new pickup more sporty and dynamic lines.
The BT-50 receives an evolved Mazda’s family face, featuring the five-point grille, which together with the headlights and a chrome crossbar forms a large pentagon. The headlights feature a boomerang shape and, a first in the segment, the taillights are stretched horizontally, reaching around the corners and across the tailgate.
topMazda
In 1927, the company’s name was shortened to ‘Toyo Kogyo Co.’ and it remained like so until 1984, although all the vehicles produced carried the Mazda nameplate ever since the company’s inception. In Japanese, the company’s current name and all its vehicles are spelled and pronounced ‘Matsuda’, just like its founder’s last name. It has been translated into ‘Mazda’ on our alphabet for two reasons... more
