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Toyota > Prius > Gen.3 [ZVW30]

Prius c Concept (Japan, 2011)

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Review

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Review

Prius c Concept, the small “city” Hybrid, was revealed at the 2011 North American International Auto Show. With c standing for city, this new model wants to appeal young drivers who are searching for an eco-sensitive, high-mileage, fun-to-drive Prius.

Betting on urban appeal Toyota offers the fuel efficiency of Prius to a compact vehicle, while also providing a spacious interior. The model includes many advanced technology features, some already offered on the current Prius.

The production model based on the Prius c Concept is set to arrive to the market in the first half of 2012. When it arrives to the US in 2012, this new Prius should become the most value-oriented hybrid in the market, delivering the highest mileage of any “cordless” hybrid.

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Prius

Prius is a compact car launched in Japan in 1997. The full hybrid electric hatchback reached the European market in 2000. The currently series, the third generation, is sold in 38 countries. Throughout the first decade of its existence the Prius has been voted Car of the Year by European, Japanese and American motoring journalists. more

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